Social media size cheat sheet
Pixel sizes and aspect ratios for every major platform. Pick a format to see how much of a 16:9 frame survives the crop.
Platforms change specs often. Check each platform's help pages before a big campaign.
| Platform | Format | Ratio | Pixels |
|---|---|---|---|
| Reel / Story | 9:16 | 1080 x 1920 | |
| Feed portrait | 4:5 | 1080 x 1350 | |
| Feed square | 1:1 | 1080 x 1080 | |
| TikTok | Video | 9:16 | 1080 x 1920 |
| YouTube | Video | 16:9 | 1920 x 1080 or 3840 x 2160 |
| YouTube | Thumbnail | 16:9 | 1280 x 720 |
| YouTube | Shorts | 9:16 | 1080 x 1920 |
| Feed video | 4:5 | 1080 x 1350 | |
| X | Image / video | 16:9 | 1600 x 900 |
| Feed image | 1.91:1 | 1200 x 627 |
Crop preview inside a 16:9 master
Instagram Reel / Story: 9:16, keeps about 32% of the frame. Vertical crops from horizontal footage keep about a third of the picture, so frame choice matters more than anything.
Cutting crops from finished footage
Start from the master, not a compressed upload, so the crop still holds detail. Pick frames where the subject sits near the center third, then cut each platform size from the same frame so the set feels consistent.
ShotBatch cuts verticals, squares, and loops from the same frames and sizes them per platform. See the comparisons or the guides for free routes too.